The largest flower auction house in Africa!

FLOWER SHOPS
multiflora building

Multiflora


With some 600 flower growers on its books and great florists, Multiflora is the largest Flower Auction House in Africa.


With over 75 dedicated staff, Multiflora stays ahead of the pace of the frenetic action of daily auctions and florists to bring you the freshest flowers from across Africa.


At least 80% of the flowers on auction at Multiflora are grown within 300km of Johannesburg. The rest come from the Cape, Natal and the northern regions of the country. Even as far as Kenya, Zimbabwe and other African countries.

ABOUT MULTIFLORA
multiflora's consumers

BOUTIQUE FLOWER SHOPS


Multiflora is not just wholesale, we welcome large numbers of the public for a boutique flower shopping experience! You will not find fresher flowers anywhere.

In the Multiflora Flower Mall you'll find many agents who sell boutique flower arrangements and flowering pot plants to members of the public.


For creative do-it-yourself'ers, some of our wholesalers offer courses in flower arrangement. Don't miss out! Click on the button below for more on our flower agents.


Shoppers in search of a multitude of items for their home or office, or especially those in search for wedding inspiration, will be delighted to discover Grandiflora. Nestled in the Multiflora Mall, you will find a gift shop that offers party accessories, candles, floral goodies of every conceivable kind... even a bridal boutique!

MORE ABOUT OUR FLOWER STORES

WHOLESALERS FLOWER TIPS


In today's floral industry, retail florists are increasingly prioritizing flower quality. Achieving optimal quality is crucial for importers, wholesalers, exporters, and florists alike to satisfy customers. This emphasizes the importance of the "chain of life" for flowers, where each link, from growers to consumers, must ensure proper care, conditioning, and handling. Growers should implement post-harvest treatments and maintain the cold chain, while wholesalers and retailers must provide hydration and processing solutions, along with maintaining the cold chain. Consumers also play a role by nourishing flowers with appropriate cut flower food.


For wholesalers, two essential tips include implementing stringent quality control measures and offering educational support. Quality control ensures that only the best blooms reach customers, enhancing satisfaction and reputation. Additionally, providing educational resources on flower care and handling strengthens relationships with clients and maintains the brand's reputation as a trusted source of premium flowers.


MORE ABOUT THE WHOLESALERS
Multiflora's flowers
multiflora's flowers
OUR BLOG

Our blog section isn't exclusive to businesses! We've personally, professionally, and financially gained from sharing our insights on flowers.


Just like humans, each flower is unique, which is why we offer a diverse array of blog posts to cater to individual interests.


Take a look and enjoy!

OUR BLOG POSTS
SPECIAL DAYS

There is no better way to brighten up any room than floral gifts on special days and for special events.

Whether for a birthday, anniversary, funeral, or wedding, people have been sending flowers as gifts for centuries. The Victorians gave flowers as a way of expressing emotion, carefully crafting their bouquets to ensure they delivered the intended message. Flowers were also important in ancient Greek, Roman, and even in Egyptian cultures.


Today, with the wide array of gifts available, giving flowers is still a very popular choice for any occasion.


Buying fresh flowers for a special occasion is truly the most appreciated gift.


Floral arrangements have and always will be an easy choice as a personal gift and even Gift hampers can be created for various occasions too.

MORE ABOUT OUR SPECIAL DAYS
multiflora, helping you with your special day

Look no further than Grandiflora for all your events planning and co-ordinating needs. From seasonal to wedding and party decorations. Grandiflora has it all from a vase to a garden statue!


Explore our wide range of décor pieces which are perfect for every occasion. Whether you're keeping things low-key or OTT, our décor and seasonal collections has you covered.

GRANDIFLORA WEBSITE
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