The price on the clock is set high by the auctioneer. This rotates lower as the buyer who first presses his button stops the clock at the price he intends to pay. This also lets the auctioneer know the quantity of containers he wishes to buy.

About Multiflora

With some 600 flower growers on its books, Multiflora is the largest flower auction house in Africa with a staff of 144 people hustling to keep pace with the frenetic action of the daily auctions.

At least 80% of the flowers on auction at Multiflora are grown within 300km of Johannesburg. The rest come from the Cape, Natal and the northern regions of the country, as well as from as far afield as Kenya, Zimbabwe and other African countries.

The auctions, which are held from Mondays to Saturdays from 7am, are attended by some 400 florists and wholesalers. The wholesalers then distribute the fresh flowers to almost every city, town and village in South Africa and, in some cases, export the blooms to other countries. Some of the wholesalers have retail outlets in the Multiflora Flower Hall and sell directly to florists and members of the public. Other services offered include creating gorgeous bouquets and packaging for supermarkets.

In the Flower Hall you'll find16 agents who sell flowers and flowering pot plants to members of the public. For creative do-it-yourselfers some wholesalers offer courses in flower arrangement, and there's also a Sandy's floral academy. Shoppers in search of a multitude of items for the home, or especially for wedding inspiration, will be delighted to discover Grandiflora, which is also housed in the mall think a gift shop that offers party accessories, candles, floral goodies of every conceivable kind and a bridal boutique. The bridal boutique is a one-stop wedding shop which can provide almost everything needed for a truly spectacular wedding except the groom and the priest! Apart from that, prospective brides can choose from local and imported wedding gowns and select the most gorgeous flowers and table decorations right here at Grandiflora.

Having taken in one of the flower auctions and checked out all the temptations on offer, customers can take a break and enjoy a light meal at Cafe Dulce.

West Pack Express

Trading Hours:
Monday - Friday 07:00-17:00
Saturday 07:00-15:00
Sunday 07:00-13:00
Tel: 010 035 2619