WHOLESALERS FLOWER SHOP

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How The Flower Shop Auction Works

The price on the clock is set by the auctioneer on a high price which rotates lower. The buyer who presses his button first, stops the clock on the price he intends to pay and communicates with the auctioneer on the quantity of containers he wishes to purchase. If there are eighteen or more containers of the same party on a trolley, the buyer is permitted to buy a maximum of eighteen containers.


Flowers are delivered at specific receiving points and are taken to the receiving hall where they are sorted in three different sections, one for each auction clock. These sections are changed from time to time by the Multiflora board. 


The wholesaler customers (buyer) are permitted to inspect the flowers before it is auctioned. At this stage the delivery notes are carefully checked against the manner that the containers are packed on the trolleys. Once the grading of the flowers is completed, the delivery notes are entered on the auction computer. Trolley numbers are drawn to determine the order of sale and then move in this order into the auction hall.


The specific trolley number gets entered on the auction computer and the contents of the delivery note is displayed on the auctioneers computer screen, the sales clock and display screens of the buyers. When all the flowers on the trolley are auctioned, the computer prints labels according to the buyer's number and these labels are attached to every container. The trolley is now moved to the distribution centre where the containers are sorted according to buyer numbers and once the auction is completed, the buyers collect their flowers from here.

WHOLESALE FLOWER SHOP CARE

How The Auction Clock Works

The price on the clock is set by the auctioneer on a high price which rotates lower. The buyer who presses his button first, stops the clock on the price he intends to pay and communicates with the auctioneer on the quantity of containers he wishes to purchase.


The following details are shown on the clock:
On the top right:
The number of containers still available of the same party.
The quantity of stems or bunches per container.
The grading of the flowers.


Below the clock right:
The number of containers that the previous buyer bought.


Below the clock left:
The trolley number.


In the middle of the clock:
The price the current buyer is paying.
The current buyer's number.

The information screen below the clock is in two sections and shows the following:


On the first Line:
*The flower type currently being auctioned and an indication whether the flowers are sold per bunch or stem.
*The grading of the flowers.
*The colour and Variety abbreviation.
*Stem lengths (Only on certain flower types).
*The quantity of well developed buds per stem (Asiatics, Asiflorum, Longiflorum, Orientals and Protea Bouquets).
*The letter "I" after the variety indicates that the flowers are imported.


On the second line:
*The name of the grower.

Retail and Trade level

Modern retail florists are becoming more aware of, and concerned for, the quality of their flowers.


Importers, flower wholesalers, exporters and florists need an optimal quality of their flowers to get satisfied customers.


Thus the "chain of life" of a flower has become more important. Each link in the chain has to be committed to the proper care, conditioning and handling of their flowers. It starts with grower, where it is important that the proper post-harvest treatments are implemented, and the cold chain implemented. Next, there are the wholesalers, bouquet makers and retailers who should give proper hydrating and processing solutions before arranging and displaying flowers in containers with a flower food. Again the cold chain must be maintained throughout the process. Lastly, consumers should also provide nourishment, using cut flower food sachets or liquid cut flower food.


Conditioning products are available for this part of the chain, and it is recommended that they be used to enhance the product quality and ensure the reputation of cut flowers as value for money to consumers.

Some examples of Conditioners are:

Chrysal Professional 1


HYDRATING

SOLUTION


This is a clear solution for hydrating of all flowers after dry transport. For use by wholesalers and bouquet makers. Ideal for flowers in cold store, for hydrating stressed dry-packed flowers. Activates water uptake, and prevents premature development bent-neck and limp leaves.

Chrysal Professional 2


PROCESSING

SOLUTION


This is a clear solution for processing of all flowers during distribution and sales. For use by wholesalers, bouquet makers, mass marketers and retail florists. Stimulates water uptake, prevents premature development and keeps flowers in optimum condition for longer.


Chrysal Professional 3


VASE

SOLUTION


This is a clear cut flower food for all flowers in floral foam and vase arrangements. For use at retailers and flower arrangers. Soak floral foam prior to arranging flowers






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