The price on the clock is set by the auctioneer on a high price which rotates lower. The buyer who presses his button first, stops the clock on the price he intends to pay and communicates with the auctioneer on the quantity of containers he wishes to purchase.

How To Be A Buyer

Buying On The Clock

The price on the clock is set by the auctioneer on a high price which rotates lower. The buyer who presses his button first, stops the clock on the price he intends to pay and communicates with the auctioneer on the quantity of containers he wishes to purchase. If there are eighteen or more containers of the same party on a trolley, the buyer is permitted to buy a maximum of eighteen containers.

System of Marketing And Sales

Flowers are delivered at specific receiving points and are taken to the receiving hall where they are sorted in three different sections, one for each auction clock. These sections are changed from time to time by the Multiflora board. Buyers are permitted to inspect the flowers before it is auctioned. At this stage the delivery notes are carefully checked against the manner that the containers are packed on the trolleys. Once the grading of the flowers is completed, the delivery notes are entered on the auction computer. Trolley numbers are drawn to determine the order of sale and then move in this order into the auction hall. The specific trolley number gets entered on the auction computer and the contents of the delivery note is displayed on the auctioneers computer screen , the sales clock and display screens of the buyers. When all the flowers on the trolley are auctioned, the computer prints labels according to the buyer's number and these labels are attached to every container. The trolley is now moved to the distribution centre where the containers are sorted according to buyer numbers and once the auction is completed, the buyers collect their flowers from here.

Standard Terms and Conditions for Buyers

A copy of our Standard Terms and Conditions for Buyers including the Buyer's Guide is available at our offices. Contact Beverley Kemp.

West Pack Express

Trading Hours:
Monday - Friday 07:00-17:00
Saturday 07:00-15:00
Sunday 07:00-13:00
Tel: 010 035 2619