@ our Florist shop, this spring is like nothing any of us has ever experienced before.

While this time of year is typically filled with so many special celebrations and occasions like Mother’s Day, graduation, and Memorial Day, that should be celebrated with bunches flowers and very few of us will be able to connect in the same way we always have.

Flower farmers around the world have been scrambling to pivot their small businesses, coming up with creative and safe ways to continue to provide bunches flowers to create the beauty and connection that’s so desperately needed right now.

I’ve been in communication with so many farmer-florists over the last few weeks and am inspired by their resilience and willingness to step outside of their comfort zone and quickly adapt to the present circumstances. Many growers and designers have started offering local bouquet deliveries and setting up safe pick-up sites in order to sell and share their blooms.

Because many of the largest flower wholesalers in the country have had to limit their shipments, retail florists have been turning to local flower farmers to supply them with much-needed blooms. And a number of flower farmers that I know have started shipping for the first time ever, which is no easy feat. But they’ve been consistently selling out in record time. We have loved watching how excited and grateful people have been to get a hold of these farm-fresh blooms and bunches flowers.

The best way we can support these hard-working farmers is by buying and sending local flowers this spring—and one of the best ways to find local growers is by visiting Multiflora.

Part of Multiflora's mission is to connect growers with people who want to buy local flowers. We can help you find flowers quickly and easily, both in your area and where your loved ones live.

How it works

The goal of the flower auction is simple: matchmaking! And we want to make the process easy. The Collective is inclusive and accessible on a global level.

The flower farms, florists, and farmer-florists listed in the auction are all part of the global seasonal flower movement. Every member of the Collective has pledged to highlight local, seasonal flowers and use sustainable growing and business practices whenever possible.

To find flowers

Whether you’re a farmer trying to get the word out, a florist in search of blooms, or someone who wants to give the gift of fresh flowers or who simply needs a dose of beauty in your life right now, the Collective is a great place to find what you need in South Africa.

To join the Multiflora and become a wholesaler, complete the registration form.

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