ABOUT US AND
OUR FLOWER GIFT TO YOU
ABOUT
With some 600 flower growers on its books and great florists. Multiflora is the largest flower auction house in Africa with a staff of 75 people. Multiflora is hustling to keep pace with the frenetic action of the daily auctions and florists and to make sure you have your flower gift.
At least 80% of the flowers on auction at Multiflora are grown within 300km of Johannesburg. The rest come from the Cape, Natal and the northern regions of the country, as far as Kenya, Zimbabwe and other African countries.
The auctions, which are held from Mondays to Fridays from 7am, are attended by some 400 florists and wholesalers. The wholesalers then distribute the fresh flowers to almost every city, town and village in South Africa as a flower gift to all.
In some cases, export the blooms to other countries. Some of the
wholesalers
have retail outlets in the Multiflora
Flower Mall
and sell directly to florists and members of the public. Other services offered by Agents and florists include
flower arrangements
and creating gorgeous bouquets and packaging for supermarkets. Send flower to your special one and day flower delivery at Multiflora
This is the Biggest shopping gem in the heart of JHB for the Public!
The Safest florist in Johannesburg shopping experience!
From coming through the secure entrance to parking to shopping, our security experts watch over you. Our facility is surrounded by electric fencing and we have 24/7 armed security on site. We believe in the saying "rather safe than sorry".
Therefore our dedicated security team strives towards ensuring your safety as well as the safe keeping of your vehicle and personal belongings. Security, safety and crime prevention is therefore a critical element for us here at the Multiflora flower gift market.
Our main priority is to achieve discreetly visible and effective security that gives our tenants and visitors peace of mind. Both our tenants and staff have seen to it that security and crime. Prevention such as theft is a priority with management. This definitely led to improvements to our security measures that are in place at our shopping centre.
As part of our service offerings. We offer static guarding and patrols around and between our parking areas and inside the market. We have a strong commitment to ongoing team and security training. We ensure you are being looked after by qualified and experienced security services personnel at all times.
A MUST for the public, experience this hidden gem!
With a variety of flower and gifts stores to walk through and an enormous range of fresh flowers to smell and buy we here at Multiflora aim to please and meet your expectation and needs. Our friendly store owners and staff will make it their number one priority to give you value for your money and a pleasurable service to ensure your return to Multiflora.
We surely have flowers for everyone, that will be for their taste! Whether you are buying in bulk or a little something for yourself, here at Multiflora we have something to meet everyones preference and needs.
Visit the famous
Grandiflora
for any of your decor needs, have a cup of coffee or a light snack at The Flower Cup inside Grandiflora. Or walk around in the mall shopping for the a fresh
flower gift and great florists in South Africa.
OUR HISTORY
The idea of a centralised Flower Gift market seemed utterly far-fetched in the early 1940s, but four out-of-the-box thinkers didn't agree.
In July 13, 1944, Jacob Toxopeus, GC van der Merwe, Willie Stock who cleverly came up with the name Multiflora. Jochem Toxopeus got together to decide on the basic structure of the company which, today, is the core of the South African flower industry.
Before this concept materialised, flower sellers hired tables at the Johannesburg Municipal Market. Selling direct to florists, members of the public and street vendors.
Each of the four shareholders invested R7.500 in the venture and Jacob Toxopeus became the CEO of the fledging business. That opened in Jeppe Street with one manager, two auctioneers, a caretaker, a fruit salesperson, a typist and six flower handlers.
Persuading flower growers to use the new auction house was the first task and transport of fresh blooms could be a problem. In the early days, this involved bicycles, horse-and-cart and trains. Flowers transported by train often arrived late, but we try ensure for it to be on time!
Despite the initial problems, Multiflora flourished. Cardboard boxes were introduced in the 1950s and the company's reach extended out to Tzaneen, Pietersburg and the Lowveld. Dealing in the then top-of-the-pops fashionable flowers carnations, snap dragons and poppies.
By September 1975, Multiflora needed larger premises and moved to its present location at City Deep and the auction process was computerised the following year in 1976.
Today, Multiflora, with its 600 beautiful flower growers and about 400 florists and buyers. Turnover of One million stems per day an incredible achievement for a business that started as nothing more than a bright idea in 1944!
STAY CONNECTED
Multiflora Building,
Cnr Fig Place &, Vickers Rd, City Deep, Johannesburg, 2001
- Mon - Fri
- -
- Saturday
- -
- Sunday
- Closed